Rising Consumer Awareness on Environment Issues to Stimulate the Demand for Green Marketing, According to New Report by Global Industry Analysts, Inc.
Jun0
Rising Consumer Awareness on Environment Issues to Stimulate the Demand for Green Marketing, According to New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) April 27, 2012
Follow us on LinkedIn – The bulging demand for eco-friendly products and the consequent buoyancy of green marketing concept in the modern era is primarily driven by rising consumer awareness about environment, regulatory pressure to adopt eco-friendly products and processes, and concerns about health and safety. Green marketing, also termed as ecological marketing, environmental marketing and eco-marketing, refers to the promotional activities aimed at transforming consumer perceptions about a brand. Rising awareness among general consumers about environmental degradation due to population explosion and unrestricted consumption of natural resources has led industries to adopt environmental ethics in their operations. The limited availability of natural resources implies that the corporate sector needs to focus on efficient utilization of such resources and minimize wastage, while placing emphasis on achieving business objectives, whereby the concept of green marketing has gained prominence. Companies developing novel and improvised services and products, while also caring for their environmental impact, can benefit through access to new markets, enhanced profitability and competitive edge over rivals.
Green marketing has proven to be a relatively recession-proof sector, with sustainable products continuing to register steady sales even during adverse conditions. This is attributed to the continuing adoption of green products and services among environmentally conscious consumers regardless of the economic scenario. The green marketing concept evolved more as a competition survival strategy and marketing tool for businesses and marketers during the recession period. This is attributed to the fact that green marketing emphasizes on avoiding wastage, make efficient use of available resources, and recycling. As a result, green marketing is finding high degree of acceptance among businesses with relatively tight marketing budgets. With consumer preferences skewing towards green products, several initiatives are being undertaken to promote green marketing. Internet is evolving as a popular medium for carrying out marketing of green messages, with print, television, mobile, and direct mail methods emerging as other popular approaches. Several online green shopping sites have emerged in recent years, providing assistance to web-savvy consumers in finding environment friendly products. Leading brands are orchestrating public relation partnerships and campaigns with eco-involved non-governmental organizations, such as Live Earth and World Wildlife Fund. In addition, retail displays and product packaging are using “green” ideas for proper visual communication.
Developed markets of Europe and North America continue to be traditional market leaders, capturing a substantial share of the world market, as stated by the new market research report on Green Marketing. In terms of highest growth potential, Asia-Pacific is projected to race ahead at the strongest CAGR of 22% over the analysis period. In the US and Europe, growing awareness about the environment is driving consumers to invest in energy efficient homes, fuel-efficient vehicles, and recycling. The green marketing concept is picking up rapidly in developing Asian economies such as India with increasing awareness among companies and consumers about environment friendly products. Companies are slowly adopting green technologies as part of social responsibility drive and as a marketing tool to gain competitive advantage. The recent years witnessed large hotel chains sporting eco-room concept with energy efficient bars, organic bed linens and recycled paper napkins. Banks are also catching up the green drive by offering green services such as paperless banking and energy efficient equipment at ATMs. Several companies are venturing into developing renewable energy sources of the country and are establishing units to manufacture solar, wind and biofuel equipment.
Key market participants profiled in the report include Canon Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay, General Electric Company, General Motors Company, Herman Miller Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V and Wal-Mart Stores Inc.
The research report titled “Green Marketing: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the potential for Green Marketing in different parts of the world, impact of recession, current market trends, key growth drivers, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual revenue estimates and projections for Green Marketing for the years 2009 through 2017 for geographic markets including, the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World.
For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Green_Marketing_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.
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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Global Demand for Glass Packaging to Post Steady Growth, Backed by Increasing Use in Certain End-Use Markets, According to New Report by Global Industry Analysts, Inc.
Mar0
Global Demand for Glass Packaging to Post Steady Growth, Backed by Increasing Use in Certain End-Use Markets, According to New Report by Global Industry Analysts, Inc.
San Jose, California (PRWEB) February 02, 2012
Follow us on LinkedIn – Glass, as a packaging material, witnesses renewed focus following instances of the chemicals being associated with other alternative packaging that raised environmental, health, and purity concerns. The safety approval of the general use of glass containers by the US FDA further established the position of the material. The response of the food and beverages industry to the demand for safer packaging was evident by Coca-Cola’s move of switching back to glass bottles for packaging its soft drink, Coke, for mainstream retailers. The glass industry is undertaking vigorous research initiatives to develop lighter yet stronger glass containers, as well as novel recycling efforts to increase the collection of superior quality cullet to make glass containers. The industry is also expected to continue educating consumers regarding the health and environmental benefits generated from opting for glass containers.
Glass packaging is generally used for packing upscale natural sodas and juices. Glass stands out on the crowded store shelf for displaying Natural soda or New Age brands. Natural soda or other new brands packaged in glass are more attractive than in other packaging. Even a normal drink, when packed in glass, tends to be more attractive and rich. Super premium spirits have brought the glory of glass packaging back onto the center stage once again. Super premium beverage producers as well as other upscale beverage makers prefer glass packaging to other options and are switching back to glass from plastics. Majority of the beverage companies prefer glass packaging to other types of packaging, for marketing their products. Glass is used as a packaging material due to its ability to preserve taste, its esthetic qualities, its cleanliness, and its recyclability. Major types of glass containers used in packaging include bottles, jars (cosmetic and fruit), jugs, medicinal bottles, and vials.
The demand for healthy, premium beverages designed to improve memory, energy and health is booming with the growing health consciousness of consumers. Most of these premium consumer beverages contain sophisticated ingredients that need superior barrier protection from oxygen and light, which is one of the unique features of glass. The luxury foods and wine industry prefers glass to other materials. Alcoholic beverages are the major end-users of glass containers. Beverage companies use glass containers as marketing tools. The clarity and barrier properties of glass have made it to be most suitable for beverages. The introduction of lightweight glass bottles has diminished the fast rate of replacement of glass by PET. Beer is a major end-use segment for glass containers, with food, non-alcoholic beverages, and cosmetics and fragrances representing other major end-use markets.
The introduction of Radio Frequency Identification (RFID) tag for glass containers is expected to boost the demand for glass products in the market. The new RFID tag, which portrays better resistance to chemicals and heat, could be integrated into the curved glass plates that include glass bottles and test tubes. Despite the concerted efforts by glass manufacturers, the glass industry still faces strong competition from other materials. Among all the major packaging materials, glass faces the maximum threat of substitution. PET bottles, metal cans and paperboard containers threaten to displace glass from many segments. Glass is facing stiff competition from plastic materials in the food packaging industry. Plastic containers have begun to penetrate into wide-mouth jars and bottles in the food sector.
The research report titled “Glass Packaging: A Global Outlook” announced by Global Industry Analysts Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report briefly discusses the overview and trends in the global glass packaging market, demand dynamics in various end-use sectors of glass packaging, threat from substitutes, and its demand outlook. The report also recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Regional markets briefly abstracted include the United States, Canada, France, Germany, UK, Japan, China and India, among others. Market discussions in the report are punctuated with fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive research report, please visit –
http://www.strategyr.com/Glass_Packaging_Industry_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.
Follow us on LinkedIn
Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/
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Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.